Creating a unified outcome for National Trust. National trust wanted to engage the Gen Z audience, so I created outcomes I believe would do that, social media gifs and bus stop signage, as I believe this is where Gen Z would see them from using their phone to taking transport to school or university. I created a cohesive and unified marketing strategy, as my outcomes use similar design choices like photographs, which I took myself, edited to look like film, as well as the same style of illustration and layout.
